This editorial was written following the discussion initiated at the conference for
scientific editors and publishers. The delegates raised a number of relevant and thoughtprovoking
issues. Among them was the quality of reviews, the author-editorship
interaction, ethical issues and many more. But the presentation on how to choose a title
for a scientific paper kindled my interest. The speaker showed examples of headings in
the manuscripts from the chemistry field. As the comments were quite universal, I would
like to share them with readers and potential authors of Education and Self-Development
Journal.