Serial approach to creating a workshop in physical and colloid chemistry: literary, TV-cultural origins

The paper discusses the reasons for the appearance of serial approach, its advantages and disadvantages of cultural activi-ty including realization of literary works, book publishing and TV culture. The features using serial approach as a concept and as a technology in these areas. The author shows how the main provisions of seriality, already developed in the cultural spheres of human activity, can be transferred to the methodology of teaching physical and colloid chemistry. The features using serial ap-proach as a new concept and as a new technological approach for educational purposes and for the development of research students can be useful.