In this context specific reflection on an annual eLearning Colloquia hosted by the Centre for Innovative
Education and Communication Technologies (CIECT) at the University of the Western Cape
(UWC), in Cape Town, South Africa; the researchers explore how the colloquia contributed to the
institutional Community of Practice (CoP). Furthermore, it highlights the shifts in the institutional
discourse on blended teaching and learning practices over an eight year period. The paper showcases
CIECT’s efforts in driving the effective use of eTools to increase awareness and understanding of
concepts such as agency, culture and structure. This awareness is critical in a post-modern Higher
Education (HE) setting where the need to create a knowledge-intensive institutional culture exists.
The human agents are central to the formation of a sustainable CoP which contributes to effective
teaching and learning practices. Secondary data was used for the study and non-probability, purposive
sampling resulted in a sample group of 78 individuals comprising of the Instructional Design
team as well as the academic staff members at UWC who utilize the institutional Learning Management
System or a range of Personal Learning Environments (PLEs) in their teaching and learning
practices.