The aim of the study was to determine the factors that parents in Tatarstan consider when selecting single-sex boarding schools for their gifted children. Gaining an understanding of these standards will facilitate meeting the needs of parents who might not be content with traditional education, recognizing the benefits of single-sex education, and enhancing the current school assessment system. A qualitative approach was taken to examine the variables affecting parents' choice of school. The results showed that parents place the greatest importance on elements like individualized instruction, value-based education, and qualified teachers. Interviewees also mentioned academic achievement, single-sex education, and school climate as important factors. It was concluded, based on these findings, that school administrators ought to modify their recruitment tactics in order to better serve the needs of parents and increase the allure of schools for families. It is also advised to update the school evaluation standards in order to better meet the unique requirements of parents.