The behavior of the subject of educational activity is a topical problem. To understand the behavior
of the subject of educational activity in the process of mastering higher education programs, it is necessary to study the personal factors of speech action that determine the profile of behavior. The
purpose of the article is to describe the patterns of speech behavior of the subject of educational activity, due to the influence of personal factors, represented in the speech act on the basis of the results of empirical research. The research used methods that allow to study the psychophysiological, psychological and social aspects of a speech act: methods for assessing self-sufficiency and self-regulation of the computerized system «AKorD», Co-therapeutic computer system «Kelly-98»; statistical procedures were used: descriptive statistics, cluster and correlation analysis. The study involved 333 first-year students of Yekaterinburg universities (N=333; M=19,71). The revealed significant correlation for individual combinations of self-sufficiency and self-regulation scales in clusters, a statistically significant distribution of the real/ideal self by types of communication, the distribution of subsystem scales in clusters at the operational level, preferred roles in the conjugation of the real/ideal self and the type of communication in each cluster made it possible to describe the patterns of speech behavior due to personal factors, and the five profiles of possible behavior associated with them subject in the context of educational activities. The described behavior profiles can be used to predict the behavior of the subject of educational activity, in the design of pedagogical technologies in methodological, substantive and organizational aspects. The novelty and practical significance of the study lies in the study of the personal factors of a speech act and the description of the predicted behavior of the subject of educational activity.