Keyword(s) : educational innovations

The article addresses the potential of using social networks in social education and for solving the
problems of youth socialization. There is an urgent social need for the harmonious development of
the child’s personality, including in the Internet environment. At the same time, there is insufficient
knowledge about the organization of education in social networks in science.
The article identifies the experience of successful interaction between teachers and students on the
Internet and ways of organizing event situations in social networks. The study was conducted in
February-October 2020 and analysed the content of open official accounts of educational organizations
in the social networks ‘VKontakte’, Instagram and documents of educational organizations. The
complex use of observation methods, quantitative data processing, expert assessments was aimed
at identifying forms of educational activity that are promising for implementation online in social
networks. The study showed that, despite the variety of topics and styles, the content of official
school accounts resembles a list of news about holidays and other public events. The accounts do
not contain materials that could cause vivid emotions and sensations in children, become a source
of experiences, value attitudes, experience of interacting with people. Consequently, schools do not
provide children with opportunities for self-knowledge, self-determination, self-realization, and do
not support their initiatives in social networks. The article recommends that schools expand the
practice of organizing networked educational events. For this, they need to create groups of different
ages for children and adults for joint planning, organizing, conducting, summing up creative deeds.
The maintenance of a thematic Instagram account of a school is offered as an example of a successful
subject-subject interaction between a teacher-educator and students in social networks.

The article addresses the potential of using social networks in social education and for solving the
problems of youth socialization. There is an urgent social need for the harmonious development of
the child’s personality, including in the Internet environment. At the same time, there is insufficient
knowledge about the organization of education in social networks in science.
The article identifies the experience of successful interaction between teachers and students on the
Internet and ways of organizing event situations in social networks. The study was conducted in
February-October 2020 and analysed the content of open official accounts of educational organizations
in the social networks ‘VKontakte’, Instagram and documents of educational organizations. The
complex use of observation methods, quantitative data processing, expert assessments was aimed
at identifying forms of educational activity that are promising for implementation online in social
networks. The study showed that, despite the variety of topics and styles, the content of official
school accounts resembles a list of news about holidays and other public events. The accounts do
not contain materials that could cause vivid emotions and sensations in children, become a source
of experiences, value attitudes, experience of interacting with people. Consequently, schools do not
provide children with opportunities for self-knowledge, self-determination, self-realization, and do
not support their initiatives in social networks. The article recommends that schools expand the
practice of organizing networked educational events. For this, they need to create groups of different
ages for children and adults for joint planning, organizing, conducting, summing up creative deeds.
The maintenance of a thematic Instagram account of a school is offered as an example of a successful
subject-subject interaction between a teacher-educator and students in social networks.